Entering the booming Ayurvedic e-commerce market? It’s crucial to ensure your business is 100% legal and compliant to avoid penalties, build trust, and succeed long-term. Here’s your step-by-step roadmap
1. Register Your Business Entity
- Options: Sole Proprietorship, Partnership, LLP, Private Limited Company.
- Get a PAN and GST number (GST mandatory for interstate sales or sales over ₹20 lakh/year).
2. Secure Required Licenses & Certifications
a) AYUSH License
- MANDATORY for manufacturers: Product must be made in a facility licensed by State AYUSH authorities.
- As a distributor/retailer: Source only from licensed manufacturers. Get NOC or Certificates from partners.
- For white/private label: AYUSH license in your (or your mfg. partner’s) name is required.
b) FSSAI License
- Required if:
- Your products are in edible format (e.g., herbal juices, supplements, health powders).
- Apply via: Food Safety and Standards Authority of India
- https://foscos.fssai.gov.in/
3. Trademark and Brand Registration (Optional, Recommended)
- Protect your brand name/logo legally.
- Apply via the Controller General of Patents, Designs & Trade Marks
- https://ipindiaonline.gov.in/
4. Labeling & Packaging Compliance
- Must include:
- Product name and AYUSH/FSSAI license number
- Ingredients, batch number, MRP, mfg/expiry dates
- Manufacturer and marketer details, dosage, warnings, and storage instructions
- Follow: All state and central Drug & Cosmetic Act and FSSAI labeling rules.
5. E-commerce & Online Platform Compliance
- If selling on your site:
- Terms & conditions, Privacy Policy, Refund Policy
- Secure payment gateways (Razorpay, Paytm, Stripe)
- If selling on Amazon, Flipkart, etc:
- Fulfill all platform onboarding/KYC/compliance.
- Upload certificates and licenses as required.
6. Build Credibility & Safety
- Collect and display product COAs (Certificates of Analysis), lab tests, or organic certifications if available.
- Offer clear customer support and health disclaimers (“Consult your physician before use”).
7. Marketing Claims & Advertisement Rules
- Don’t make unsubstantiated health/medical cure claims.
- Adhere to ASCI (Advertising Standards Council of India) guidelines and relevant government notifications.
8. Logistics & Delivery
- Partner with reliable logistics agencies and pack as per guidelines.
- Comply with interstate transport regulations for herbal/medicinal goods.
9. Keep Abreast of Legal Updates
- Monitor State/Central Drug Control Dept. and FSSAI updates for new rules or product approvals.
Conclusion
To sell Ayurvedic products online legally in India (2026), you need proper AYUSH/FSSAI licensing, business registration, compliant labeling, and adherence to e-commerce rules.
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