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Performance Marketing
Practical Learning & Training
(Part Time Course)

Personal and Customisable
Classes

Instructed by

Jaison Christopher

Digital Marketing Consultant and Trainer

Digital Marketing Consultant and Trainer

  • Learn foundational and advanced skills in performance marketing.
  • Master data-driven strategies to maximize ROI and drive business growth..
  • Learn Through Engaging 1-on-1 Live Practical Classes

Why become a performance marketer?

Job Opportunities
10000 +
Average Salary of Experienced Managers in Kerala
0 L
Remote Opportunities
1 +

And many more freelancing opportunities

Program Overview

Module 1

  • Overview of Performance Marketing
  • Key Metrics and Their Importance 
  • Marketing Channels
  • Funnel-Based Marketing Approach
  • Scaling Winning Campaigns: Vertical vs. Horizontal Scaling

Module 2

  • Campaign Structuring for Efficiency
  • Ad Extensions and Their Impact on CTR
  • Advanced Bidding Strategies: Portfolio Bidding and Bid Adjustments
  • Managing High-Budget Campaigns Efficiently

Module 3

  • Advanced Audience Targeting
  • AI-Powered Ad Optimization in Facebook and Instagram
  • Best Practices for Story Ads, Carousel Ads, and Video Ads
  • Advanced Techniques for Allocating Budgets Across Channels

Module 4

  • Deep Dive into Google Analytics and GA4
  • Cross-Device Tracking and Attribution Models
  • Understanding Multi-Touch Attribution and Its Impact
  • Using Heatmaps and Behavior Analytics Tools
  • Forecasting Using ROAS and Break-Even Analysis

Module 5

  • Sequential Remarketing Campaigns
  • Dynamic Remarketing for E-commerce and Lead-Based Businesses
  • Hyper-Personalization Using First-Party Data
  • Using CDPs  for Personalized Ad Delivery

Module 6

  • Introduction to AI-Powered Tools for Campaign Optimization
  • Automating Bidding and Budgeting with Smart Campaigns
  • Predictive Analytics for Customer Behavior Forecasting
  • AI Chatbots and Conversational Marketing

Module 7

  • A/B Testing and Multivariate Testing 
  • User Journey Optimization
  • Advanced Techniques for Reducing Bounce Rates
  • Improving Mobile Conversion Rates

Module 8

  •  GTM: Advanced Features and Event Tracking
  • Setting Up Custom Dimensions and Metrics in Google Analytics
  • Server-Side Tracking and Its Role in Cookieless Marketing
  • Integrating Marketing Tools with GTM for Enhanced Tracking

Who is this program for ?

Marketers

Switch to better paying jobs

Students

Kickstart your digital marketing career

Freelancers

Upskill yourself & get more exposure

Entrepreneurs

Get more customers by doing digital marketing for your business

Sales Managers

Upskill and achieve targets through digital marketing 

Teaching methodology

Benefits