Performance Marketing
Practical Learning & Training
(Part Time Course)
Personal and Customisable
Classes
Instructed by

Jaison Christopher
Digital Marketing Consultant and Trainer
Digital Marketing Consultant and Trainer
- Learn foundational and advanced skills in performance marketing.
- Master data-driven strategies to maximize ROI and drive business growth..
- Learn Through Engaging 1-on-1 Live Practical Classes
Why become a performance marketer?
Job Opportunities
10000
+
Average Salary of Experienced Managers in Kerala
₹
0
L
Remote Opportunities
1
+
And many more freelancing opportunities
Program Overview
Module 1
- Overview of Performance Marketing
- Key Metrics and Their Importance
- Marketing Channels
- Funnel-Based Marketing Approach
- Scaling Winning Campaigns: Vertical vs. Horizontal Scaling
Module 2
- Campaign Structuring for Efficiency
- Ad Extensions and Their Impact on CTR
- Advanced Bidding Strategies: Portfolio Bidding and Bid Adjustments
- Managing High-Budget Campaigns Efficiently
Module 3
- Advanced Audience Targeting
- AI-Powered Ad Optimization in Facebook and Instagram
- Best Practices for Story Ads, Carousel Ads, and Video Ads
- Advanced Techniques for Allocating Budgets Across Channels
Module 4
- Deep Dive into Google Analytics and GA4
- Cross-Device Tracking and Attribution Models
- Understanding Multi-Touch Attribution and Its Impact
- Using Heatmaps and Behavior Analytics Tools
- Forecasting Using ROAS and Break-Even Analysis
Module 5
- Sequential Remarketing Campaigns
- Dynamic Remarketing for E-commerce and Lead-Based Businesses
- Hyper-Personalization Using First-Party Data
- Using CDPs for Personalized Ad Delivery
Module 6
- Introduction to AI-Powered Tools for Campaign Optimization
- Automating Bidding and Budgeting with Smart Campaigns
- Predictive Analytics for Customer Behavior Forecasting
- AI Chatbots and Conversational Marketing
Module 7
- A/B Testing and Multivariate Testing
- User Journey Optimization
- Advanced Techniques for Reducing Bounce Rates
- Improving Mobile Conversion Rates
Module 8
- GTM: Advanced Features and Event Tracking
- Setting Up Custom Dimensions and Metrics in Google Analytics
- Server-Side Tracking and Its Role in Cookieless Marketing
- Integrating Marketing Tools with GTM for Enhanced Tracking
Who is this program for ?
Marketers
Switch to better paying jobs
Students
Kickstart your digital marketing career
Freelancers
Upskill yourself & get more exposure
Entrepreneurs
Get more customers by doing digital marketing for your business
Sales Managers
Upskill and achieve targets through digital marketing




Teaching methodology
- Personalised Training
- Case study discussion.
- Live projects
- Assignments
- Mock interviews
Benefits
- Study from industry expert
- Live/ recorded sessions
- Guided project training
- Technical interview preparation assistance






