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Freelance
Digital Marketing Course

Join Our Intensive 1-on-1 Mentorship practical learning Program !

  • Build your own digital marketing company.
  • Boost Your Freelancing Career.
  • Secure a high-paying digital marketing job

Instructed by

Jaison Christopher

Digital Marketing Consultant and Trainer

 

What is included in the program?

Module 1

  • Fundamentals of Digital Marketing
  • Introduction to Content Marketing 
  • Creating Viral Content Organically
  • Parameters of Viral Content
  • Content Creation and Planning
  • Competitor Analysis 
  • Business Study 
  • Audience and Targeting

Module 2

  • Introduction to Meta Ads (Facebook/ Instagram)
  • Basics of Meta Ads Manager
  • Detailed Study of Meta Advertisement
  • Planning and Preparation of Advertisement
  • Advertisement Research
  • Advertisement Analysis
  • Ad Account Structure
  • Ad Result Analysis

Module 3

  • Introduction to Google Ads
  • Basics of Google Ads Manager
  • Detailed Study of Google Ads Platform
  • Advertisement Research
  • Planning and Preparation of Advertisement
  • Advertisement Analysis
  • Ad Account Structure
  • Result Analysis

Module 4

  • Keyword Research
  • Different types of optimisation 
  • SEO planning
  • SEO strategy 
  • SEO tools 
  • SEO analytics 

Module 5

  • Introduction to Strategic Thinking
  • Strategic Planning
  • Process
  • Market Analysis
  • Implementation and
    Execution
  • Measuring and Evaluating Strategy
 

Module 6

  • Brand identity 
  • Target Audience and Market Analysis
  • Branding Elements
  • Brand Storytelling 
  • Online presence and strategy 

Module 7

  • Finding niche 
  • Pitching Freelance Projects
  • Negotiating Contracts and Agreements
  • Personal Branding
  • Long-Term Growth and Sustainability

Module 8

  • Crafting  Headlines and Hooks
  • Web Content Writing
  • Social Media Content Creation
  • Email Copywriting
  • Frameworks for converting sales copy 

Module 9

  • Designing using Templates
  • Text and Typography
  • Images and Illustrations
  • Basic poster designing 
  • Ad creative design 

Module 10

  • Page Builders
  • Content Blocks
  • Elements
  • Integration of Media
  • Page optimisation methods 

Module 11

  • Stages of Funnel
  • Customer Personas
  • Lead Magnets 
  • Marketing Strategies
  • CRO 

Module 12

  • Different types of YouTube Ads
  • Budgeting and Bidding Strategies
  • Targeting
  • Ad Testing and Optimization
  • YouTube Ad Policies and Guidelines

Module 13

  • Email marketing platforms & types
  • Segmentation and Personalization
  • Email List
  • Automation
  • Tracking and Analytics 

Module 14

  • WhatsApp Business API
  • WhatsApp Marketing Campaigns
  • Engagement Strategies
  • Effective CTAs 

Module 15

  • Optimizing Your LinkedIn Profile
  • Networking and Engagement
  • Lead Generation
  • Paid Media Strategies

Module 16

  • Chatbot and AI
  • CRM
  • Social Media  
  • Analytics and reporting

Module 17

  • Product Feeds
  • Account Setup
  • Product Grouping
  • Promotions
  • Multi-Channel Shopping Campaigns

Module 18

  • Affiliate Networks
  • Affiliate Niches
  • Content Creation
  • Effective Affiliate Promotion Strategies

Module 19

  • Types of Influencers and Platforms
  • Influencer Campaign Strategies
  • Media Relationships
  • Outreach and Pitching

Module 20

  • User Behavior Tracking
  • Mobile App Tracking
  • E-commerce Tracking
  • Campaign Tracking
  • Conversion Tracking

Module 21

  • Tags and Pixels
  • Cross-Device Remarketing
  • Remarketing Strategies

Module 22

  • Portfolio Building

Module 23

  • Technical Interview Preparation 

Module 24

  • Overview of Performance Marketing / Advanced Digital Marketing

What Can You Expect to Learn in This Google Ads Course?

Mastering the Proper Way to Sign Up for Google Ads

Optimizing Campaigns for Maximum ROI and Success

Discovering Effective Research and Creating a Customized Business Plan

Choosing the Right Campaign Types with Confidence

Setting Up High-ROI Campaigns like a Pro

Creating Comprehensive Reports and Analyzing Campaign Performance

Learn hidden secrets and settings I learned while working for my clients

Selecting the Best Campaigns, Ad Copies, Keywords, Targeting, and Budget for Optimal Results

Say goodbye to confusing theoretical concepts that lack real-world application. This mentorship program is centered around practical learning, enabling you to think critically and apply strategies in real-time with live 1-1 mentorship.

Who is this program for ?

Digital Marketing Freshers

Mid & Top Level Digital Marketers

Entrepreneurs, Digital Agency Owners

Small & Medium Business Owners

Freelancers, Digital Coaches

Anyone who wants to master the most In demand skills of today.

Why become a digital marketer?

Job Opportunities
10000 +
Average Salary of Experienced Managers in Kerala
0 L
Remote Opportunities
1 +

And many more freelancing opportunities

Teaching methodology

Benefits

FAQ Section