Backlinks are one of the most important factors in off-page SEO.
Domain Authority (DA)
- DA is a metric developed by Moz that measures the authority of a website based on its backlinks and other factors. A high DA score indicates that a website is authoritative and trustworthy.
- Page Authority (PA): PA is similar to DA, but it measures the authority of a specific page on a website. A high PA score indicates that a page is authoritative and has a lot of backlinks from high-quality websites.
- Referring Domains: The number of referring domains is the number of unique websites that link to your website. A high number of referring domains indicates that your website is popular and authoritative.
- Anchor Text: Anchor text is the visible text of a hyperlink. Relevant and descriptive anchor text can help to improve your website’s ranking for those keywords.
Link Velocity: Link velocity is the rate at which new backlinks are created to your website. A sudden increase in link velocity can raise a red flag with search engines, so it’s important to build backlinks gradually.
Link Diversity: Link diversity refers to the variety of websites that link to your website. Backlinks from a variety of high-quality websites are more valuable than backlinks from a few low-quality websites.
Co-Occurrences: Co-occurrences are the keywords that are mentioned on the same page as a link to your website. Relevant co-occurrences can help to improve your website’s ranking for those keywords.
Social Shares: The number of times your content is shared on social media can also be a factor in off-page SEO. A high number of social shares indicates that your content is popular and engaging.
Brand Mentions: Brand mentions are any mentions of your brand name on other websites, even if they don’t include a link. Brand mentions can help to increase brand awareness and improve your website’s ranking in SERPs.
Traffic: The amount of traffic that your website receives from backlinks can also be a factor in off-page SEO. A high number of backlinks from high-quality websites can send a lot of traffic to your website, which can improve its ranking in SERPs.
By tracking these 10 Off-Page SEO metrics, you can ensure that you are building high-quality backlinks that will help to improve your website’s ranking in SERPs.
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